Maastricht Global Business Practice Test

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What does the 'R' in the VRIO Framework stand for?

Resource allocation

Rarity

The 'R' in the VRIO Framework stands for Rarity. This framework is a strategic tool used to analyze a firm's internal resources and capabilities to determine their potential competitive advantage. Rarity is a critical aspect because for a resource or capability to provide a firm with a sustainable competitive advantage, it must not only be valuable but also rare. If a resource is common and easily obtainable by competitors, it typically does not confer a significant advantage. Thus, rarity helps firms assess whether they have unique strengths that can be leveraged in the marketplace, allowing them to outperform their competitors. Understanding this concept is essential for effective resource management and competitive strategy formulation in global business contexts.

ROI

Regulatory compliance

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